Yet another mutual fund house has hit the market with its NFO or New Fund Offer and here I am once again with my views on the fund. The Canara Robeco Asset Management Company has launched its NFO called the Canara Robeco F.O.R.C.E Fund.

Canara Robeco Asset Management Company

Even if you are one of the individual who does regular investment in mutual funds there are chances that you may not have heard about the Canara Robeco Asset Management Company but they have 5 star rated Infrastructure fund and Tax saver fund.

Canara Robeco FORCE Fund

So now lets analyze how good is this Canara Robeco FORCE Fund and see what it offers. Is there anything new or unique for the investors? Should we invest in this fund or not ?

The NFO for Canara Robeco FORCE Fund opened on July 20, 2009 and will close on August 18, 2009 and so there is some more time as of now to decide on the fund but sooner the better.

As I get it the fund is mainly concentrating on Banking, Financial Services and Insurance or in short BFSI, Entertainment and Retail. The Asset allocation as I read in newspaper would be like

• BFSI – Minimum of 40% and a maximum of 65%
• Entertainment – Minimum of 15% and a maximum of 35%
• Retail – Minimum of 10% and a maximum of 25%

Final Thoughts

Personally I am very bullish on Entertainment as a sector and specially DISH TV, Network 18 and to an extent Sun TV. BFSI Sector has outperformed in the recent past. However, Indian Retail industry has not taken big strides till date and we have seen Reliance Fresh issues of opening malls and Subhiksha virtually down and out. So it would be investors call if he should go for the fund or not but my vote is to go with the fund if you have a good long term view.